Real Estate Buddy by cgmimm
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Marketing a New Listing: The First 72 Hours

Real Estate Buddy · July 12, 2024

The first seventy two hours of a new listing generate more views, more saves, and more showing requests than any period that follows. Buyers have alerts set. Agents are watching for their clients. If your marketing is not ready to go the moment the listing is live, you waste the biggest wave of attention the home will ever get.

Have everything ready before you go live

Photos do the heavy lifting

The lead photo determines whether a buyer clicks or scrolls past. Choose the single most appealing image, usually a bright exterior or a standout living space. Order the rest to walk the buyer through the home the way they would experience a showing. Homes with strong photography consistently get more online views and more showings.

Launch across every channel at once

Do not let the listing trickle out. On day one, publish to the MLS, push it to the major portals, post it to your social pages, email it to your buyer list, and text it to any agent who has a matching client. A coordinated launch creates the sense of momentum that makes buyers act.

Make it effortless to inquire

Every place your listing appears should have a clear way to ask a question or book a showing. A buyer who has to hunt for your contact information will simply move to the next home. A single tap to inquire captures interest while it is hot.

You never get the first day back. Treat every launch like opening night.

Real Estate Buddy gives every listing a clean public page with a built in inquiry form, generated marketing copy, and one tap posting to Facebook, so your launch is ready before the sign goes in the yard.

Put this into practice with Real Estate Buddy

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